The format of what an album is in the books, isn’t what’s going on in 2019. So I was focused on making my album like a playlist. With Spotify and all the streaming services, it’s all about who got the biggest playlist. I’m really pushing my album to be a playlist and not an album, because a playlist is consistently being played for moves, exercises, and different things. They just get two days of playing it, then it’s over with. That’s almost like bubblegum rap now, how the people are accepting it. I’m not really talking too much about Pateks and Lambos because it’s not relatable. The ups and downs of being in music, the feeling of people doubting me and being the underdog to becoming the big dog. I’m talking about relevant situations that have occurred over the last 18 or 24 months, like me being in the crash, my kids, my family time, and me being married. In his interview with Billboard, Offset said the following about the album:
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